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Hisense 55E7HQTUK QLED Gaming Series 55-inch 4K UHD Dolby Vision HDR Smart TV with YouTube, Netflix, Disney + Freeview Play and Alexa Built-in, Bluetooth and WiFi, TUV Certificated (2022 NEW)

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The Viewing Angle: Viewing the screen from a bad angle other than center will wash out the colours and they will appear overly bright. Thanks to its better contrast and the inclusion of a local dimming feature, blacks are much deeper on the U7H, so it performs better in a dark room. Heavy bass lines can sound muffled amid a lack of really deep low-frequency extension, while highs occasionally land a bit harshly during particularly dense soundtrack moments. There's a smooth roll-off as content approaches the TV's peak brightness, ensuring fine details are preserved. VIDAA’s interface is a little basic in its presentation compared with some rivals, but it’s very easy to use and runs slickly and stably.

It still doesn’t look right, though; there’s too much green, skin colouring still doesn’t look natural, there’s more backlight clouding, and black levels look slightly greyer. For video content, it doesn't cause any issues, but if you're planning on using this TV as a PC monitor, this reduces text clarity a bit, although there are easy workarounds for it. Skin tones look slightly more detailed and less plasticky, and colour tones enjoy a little more finesse, helping the picture look slightly more three-dimensional and 4K.

This has evolved into a pretty effective platform these days, combining a crisp, clean layout with good responsiveness and a solid set of video streaming apps that now includes long-term absentee Disney Plus. Impressively the 55E7K Pro supports both the Dolby Vision and HDR10+ versions of high dynamic range video, on top of the basic HDR10 and HLG formats. On the plus side, however, it’s a well-specified television with a good smart TV interface, some very worthwhile gaming features, and a facility with on-screen motion that’s a match for televisions costing plenty more.

It's also good for watching shows or sports in a bright room, as it can easily overcome glare thanks to its high SDR peak brightness and good reflection handling, but it's limited a bit by its sub-par viewing angle. And the panel itself is more reflective than has lately become the norm - and when you combine this trait with the lack of ‘pop’ to images, especially when viewed in daylight, it makes for a less-than-satisfactory experience. In the previous version as well as on the Samsung TV, I could use the remote control from SKY to switch off/on TV and adjust the volume. Hisense has been growing in popularity over the years, and even though they started as more of a budget company, they're competing with bigger brands now. It has excellent peak brightness and good reflection handling, so glare isn't an issue in a bright room.Third, the 55A7GQ’s black level and brightness limitations seem much less damaging with game graphics than they are with video – especially if you’re gaming in SDR rather than HDR. The U7H is also much better for watching content in a dark room due to its significantly better contrast and black uniformity. The only thing that really made a significant difference to the 55A7GQ’s black level woes was reducing the backlight setting to pretty much zero. Unfortunately, like the Hisense U8/U8H, it doesn't work well with NVIDIA graphics cards, as there's tearing with test patterns and games. Handling both of the ‘active’ HDR formats, which benefit from extra scene-by-scene picture data, essentially means that Hisense’s TV will take in the very best version available of any source it’s fed.

But at least the dynamic preset proves there really are Quantum Dots inside this TV, unlike the much less saturated other preset options that we would normally look to for the most beguiling and consistent picture quality experiences. Hisense has got off to a promising start in 2023, impressing (if not flat out wowing) us with its premium U8K and U7K Mini LED TVs. When that 55-inch TV also happens to offer a number of mid-range features, though, you’re in potential bargain of the year territory.With its trim, gleaming, faux metallic screen frame, the E7K manages to look like a proper mid-range TV rather than a budget TV with delusions of grandeur. It has excellent contrast and a good full array local dimming feature, so it looks amazing in a dark room, even if it's not as good as the Mini LED backlight on the higher-end Hisense. Simon Lucas is a freelance technology journalist and consultant, with particular emphasis on the audio/video aspects of home entertainment. They’re responsive enough to adjust to sudden action or horror movie escalations too, and can go loud without becoming shrill, harsh or excessively coarse.

Hisense positions the 55E7HQTUK as an entry-level QLED Quantum Dot TV, capable of reproducing ‘over one billion shades of colour. The Hisense U7H has excellent peak brightness in SDR, and it easily overcomes glare in a bright room. This high flicker frequency isn't noticeable to most people, but it can cause headaches if you're sensitive to flicker. The Hisense U7H comes with a slightly redesigned remote compared to the remote that came with 2021 Hisense TVs. The remote control interface and the TV itself has a lot of Bloatware apps you very likely won't use.Of course, though, as with most TVs’ most extreme, show-off presets, the Dynamic mode has its issues. Hisense new VIDAA U5 Smart TV System allows you to watch all of your favourite shows and movies from Netflix, Disney+, Prime Video, and Freeview Play, as well as operate your TV with your speech using VIDAA Voice. Surely that can't be right - I've tried to ask Sue, but she continues to ignore me (thanks again Sue). The clean, precise, defined nature of gaming graphics suits the screen’s knack for detailing and sharpness, too, while motion remains decently clean even in the processing-light game mode. Look a little deeper, though, and the 55A7GQ actually has quite a bit more going on than mere bang for your buck.

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